Company profile
Carrefour
food retail, omnichannel commerce · Massy, France · carrefour.com
Carrefour is a global food retailer with a large store network, strong private label presence, a strategy centered on food transition, price competitiveness, omnichannel growth. In 2025 and early 2026, the group continued portfolio simplification, expanded its buying alliance, pushed operational efficiency while keeping digital and AI as core transformation themes.
Strategic priorities
Price competitiveness and customer value
The group says it is reducing its price gap versus the market and strengthening its value proposition.
FY 2025 results note continued competitiveness investments, a reduction in the price gap versus the market, stronger customer satisfaction metrics.
Press release Carrefour Q4+FY 2025
Portfolio focus and capital reallocation
Carrefour is reshaping its footprint and concentrating on core markets.
In 2025 and early 2026 the group completed the sale of Italy, announced Romania for sale, increased exposure in Brazil through minority buyout.
Press release Carrefour Q4+FY 2025
Buying power and procurement scale
The company is using purchasing alliances to improve sourcing and costs.
The FY 2025 release highlights the operational launch of Concordis, Carrefour's European buying platform.
Press release Carrefour Q4+FY 2025
Omnichannel growth
Carrefour continues to invest in digital commerce and convenience formats.
FY 2025 e-commerce GMV rose 21% for the year and convenience store openings reached a record level.
Press release Carrefour Q4+FY 2025
AI program
Carrefour describes AI as part of a broader digital transformation, with use cases in stores, forecasting, assortment, supply chain reliability, customer experience. The 2025 universal registration document says the group reached a major milestone in AI deployment, using cameras and smart rails in stores and scaling AI on databases that collect more than 3 billion transactions a year. Public materials also point to customer-facing generative AI and an AI agent for shopping support.
Technology posture
Carrefour is publicly committed to cloud-first modernization, data-centric retail operations, selective use of advanced AI tools across customer, store, supply chain workflows.
Public sources describe a broad cloud migration, a cloud-based data platform, cyber controls tied to cloud, identity, encryption.
Technology vendor categories
Cloud
Google Cloud, cloud migration and public cloud services
Data
BigQuery, cloud data warehouse and analytics platform
AI
OpenAI technologies, generative shopping assistant
Network
Tencent, digital payments partnership in China
Cited technology signals
Public, sourced evidence of the third-party technology this company uses, from careers pages, filings and press.
Carrefour and Google announced a strategic partnership that includes a Google Cloud innovation lab, Google Cloud AI experts, accelerated use of Google Cloud Platform, deployment of Google Workspace tools.
Carrefour announced that it integrates OpenAI technologies for a generative AI shopping experience and says the solution uses data security, reliability and confidentiality features.
Carrefour's careers site says its data, e-commerce, digital and information systems work spans cloud, automation, cybersecurity, data and artificial intelligence.
A Carrefour support-functions posting says Carrefour is migrating to the ERP SAP and will perform testing work in that context.
Carrefour's 2025 Universal Registration Document describes a Security Operation Centre, a Vulnerability Operation Centre project, an application security center of expertise, bug bounty-style security tests, a dedicated cloud protection programme.
Carrefour's Digital Retail Strategy 2026 says Carrefour Links relies on partnerships with Criteo, Google and LiveRamp, that Carrefour has pursued a strategy of migrating information systems to the cloud.
Recent developments
2026-04-22
2026-02-12
2026-02-17
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Evidence confidence 87/100. Generated 2026-09-07 from public sources.