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Company profile

Deere & Company

Agricultural Equipment Manufacturing · Moline, Illinois, USA · deere.com

Deere & Company, known as John Deere, is a global leader in agricultural, construction, forestry equipment manufacturing. The company focuses on integrating advanced technologies to enhance productivity and sustainability for its customers.

Strategic priorities

Smart Industrial Operating Model

Aligns products and solutions with customer operations to optimize performance.

Deere & Company introduced the Smart Industrial Operating Model in 2020, focusing on production systems, technology stack, lifecycle solutions.

Deere & Company 2024 10-K

Leap Ambitions

Aims to boost economic value and sustainability for customers.

Launched in 2022, Leap Ambitions focus on optimizing customer operations for better outcomes with fewer resources.

Deere & Company 2024 10-K

Digital Transformation

Enhances equipment with digital capabilities, automation, alternative power technologies.

Deere & Company invests in technology and research to deliver intelligent solutions through digital capabilities, automation, autonomy, alternative power technologies.

Deere & Company 2024 10-K

Sustainability Initiatives

Reduces environmental impact and promotes sustainable practices.

Deere & Company focuses on reducing CO2e emissions from equipment and offers hybrid-electric and electric options where feasible.

Deere & Company 2024 10-K

AI program

Deere & Company integrates artificial intelligence into its equipment to enhance precision and efficiency. The company collaborates with AI-focused startups to develop advanced solutions for agriculture and construction.

Technology posture

Deere & Company emphasizes cloud-native technologies and AI integration to modernize its infrastructure and product offerings.

Cloud
5/5
AI
5/5
Data
5/5

The company has moved away from virtual machines in favor of cloud-native software development and is working on autonomous machines using AI to target herbicide application, reducing usage by 75%.

Technology vendor categories

Cloud
n/a
Data
n/a
AI
n/a
ERP
n/a
CRM
n/a
Security
n/a
Network
n/a
DevOps
n/a

Recent developments

Sources

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Evidence confidence 90/100. Generated 2026-07-08 from public sources.