Company profile
Cosmetics · New York, NY · elcompanies.com
The Estée Lauder Companies Inc. is a global leader in prestige beauty, manufacturing and marketing skin care, makeup, fragrance, hair care products under over 20 brands. The company is focusing on digital transformation and operational efficiency to drive growth.
To modernize digital infrastructure and enhance consumer experiences.
Partnered with Shopify to reimagine digital beauty commerce.
Estée Lauder Partners with Shopify to Reimagine Digital Beauty Commerce
To streamline operations and improve profitability.
Announced plans to eliminate up to 7,000 jobs due to a 6% decline in sales.
To leverage artificial intelligence in marketing and media strategies.
Collaborated with WPP to build an AI-enabled media system.
Estée Lauder Expands Tech Ecosystem With AI Media Partnership
To advance sustainable and customizable fragrance experiences.
Partnered with Exuud Inc. on a smart fragrance expression platform.
Estée Lauder is modernizing its digital infrastructure and integrating AI to enhance consumer experiences and operational efficiency.
The company is leveraging AI in marketing and media strategies, has partnered with Shopify to modernize its digital commerce platform.
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Evidence confidence 90/100. Generated 2026-07-08 from public sources.