Company profile
Luxury automotive, racing, lifestyle · Maranello, Italy · ferrari.com
Ferrari is a global luxury brand built around sports cars, racing, lifestyle products. Current public filings and company updates show a strategy focused on controlled volume, richer product mix, personalizations, selective investment in customer and fan experiences. The company is also extending its brand through racing sponsorships, digital engagement, lifestyle activities.
Ferrari says demand is managed with discipline and that its order book extends toward the end of 2027.
CEO said 2025 confirmed a carefully managed volume strategy and the order book extends toward the end of 2027.
The company is prioritizing higher value content rather than unit growth.
2025 results cite a richer product and country mix, stronger personalizations, six new model launches.
Ferrari continues to grow racing revenues through sponsorships and commercial activity.
2025 results state racing revenues grew thanks to new sponsorships and Formula 1 commercial revenues rose.
Ferrari is using digital platforms to deepen engagement around racing and the brand.
A 2025 app launch described AI generated summaries, strategy breakdowns, telemetry analysis, fan messaging, personalized journeys.
Scuderia Ferrari HP and IBM launch a reimagined Scuderia Ferrari app
Ferrari presents a selective, partnership led technology posture that emphasizes digital experience, connected operations, race support systems rather than a broad public cloud narrative.
Public disclosures show AI enabled fan engagement, cloud software partnerships, technology support for racing and operations.
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Evidence confidence 84/100. Generated 2026-07-03 from public sources.