Company profile
Automotive · Dearborn, Michigan, United States · ford.com
Ford is a global automaker with a growing software, connected vehicle, commercial mobility focus. Its current direction emphasizes Ford+, product and software rollouts, electric and connected vehicles, operational simplification across core businesses.
The company continues to frame strategy around a modernized operating model and higher margin execution.
Ford said its new Product Creation and Industrialization organization is a key lever in achieving Ford+ objectives, including an 8% adjusted EBIT margin by 2029.
Ford is positioning software as a core part of vehicle and customer experience.
Ford described one of the most intensive product, software, services rollouts in its history and said it is scaling high-quality, software-defined vehicles.
Ford Pro remains central to Ford’s profit and technology agenda.
Ford Pro revenue exceeded USD 66 billion in 2025, with double digit margin performance noted in the earnings materials.
Ford Reports Fourth-Quarter, Full-Year 2025 Financial Results
Ford is investing in connected in-vehicle platforms and customer-facing digital services.
Ford and Google said millions of future Ford and Lincoln vehicles would be powered by Android, with built in apps and services, Team Upshift would support transformation work.
Ford and Google to Accelerate Auto Innovation, Reinvent Connected Vehicle Experience
Ford is publicly oriented toward cloud-backed software, connected vehicles, AI-assisted operations, data driven manufacturing.
Public disclosures emphasize cloud, AI, machine learning, connected vehicle data, OTA enabled software updates.
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Evidence confidence 86/100. Generated 2026-07-03 from public sources.