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Company profile

H&M

Retail · Stockholm, Sweden · hmgroup.com

H&M Group is a Swedish multinational clothing retailer operating over 4,000 stores in more than 80 markets, offering a range of fashion and design products through various brands.

Strategic priorities

Sustainability Initiatives

H&M Group is committed to integrating circularity across its business to promote sustainable fashion.

H&M Group aims to become a circular business and achieve net zero by 2040.

H&M Group | Ellen MacArthur Foundation

Digital Transformation

H&M Group is enhancing its online presence and integrating digital solutions to improve customer experience.

H&M Group has over 4,000 stores in more than 80 markets and online sales in over 60 markets.

About us - H&M Group

Supply Chain Innovation

H&M Group invests in technologies to optimize its supply chain operations.

H&M Group is partnering with Rondo Energy to explore heat storage technologies in its supply chain.

H&M invests in heat technology for supply chain

Expansion of Product Categories

H&M Group is diversifying its product offerings to attract a broader customer base.

H&M Group launched H&M Move, a new venture focusing on sportswear.

H&M Move’s chic piste-ready collection takes a bold new look to the mountains

AI program

H&M Group is investing in AI technologies to enhance its operations, including warehouse robotics and supply chain management.

Technology posture

H&M Group is integrating advanced technologies to optimize operations and customer engagement.

Cloud
3/5
AI
4/5
Data
3/5

H&M Group is investing in AI technologies to enhance its operations, including warehouse robotics and supply chain management.

Technology vendor categories

Cloud
n/a
Data
n/a
AI
n/a
ERP
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CRM
n/a
Security
n/a
Network
n/a
DevOps
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Recent developments

Sources

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Evidence confidence 85/100. Generated 2026-07-08 from public sources.