Company profile
Luxury goods, wines and spirits, selective retailing, fashion, beauty, jewelry · Paris, France · lvmh.com
LVMH is a global luxury group with more than 75 brands across six business sectors, centered on fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, selective retailing, other activities. Its current direction emphasizes premium brand desirability, omnichannel customer experience, operational excellence, sustainability linked to traceability and responsible growth.
The group presents personalization and omnichannel journeys as core innovation themes.
The innovation page lists Luxury Customer Experience, including Personalized Customer Relationship and Omniretail Customer Journey, as a core pillar.
LVMH links technology work to product, marketing, talent experience.
The same innovation page lists Brand Desirability, with Exceptional products, Marketing and Communication, Talent Experience.
The group ties strategy to environmental and governance commitments.
LVMH names Sustainability, Ethic and Responsibility, Accessibility under Exemplary Leadership, its LIFE 360 page sets climate, biodiversity, circularity, traceability priorities.
LVMH frames AI as part of digital and data modernization across Maisons.
The Tech and Omnichannel pages say LVMH is harnessing AI and Generative AI across the Group, supported by a cross-group intelligence platform and dedicated data and AI teams.
LVMH appears to favor a centralized, platform-oriented tech model with strong use of external providers, cloud-enabled data and AI, security by design.
Public materials point to cloud-based data and AI platforms, SAP-centered enterprise systems, omnichannel tooling, a broad security and governance posture.
Public, sourced evidence of the third-party technology this company uses, from careers pages, filings and press.
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Evidence confidence 88/100. Generated 2026-07-03 from public sources.