Company profile

Mercedes-Benz

Automotive, financial services, mobility software · Stuttgart, Germany · group.mercedes-benz.com

Mercedes-Benz Group is a global luxury automotive company with passenger cars, vans, financial services, mobility brands. Its current direction emphasizes a large product launch cycle, software defined vehicles, top end vehicles, tighter cost discipline while continuing electrification and regional localization, especially in China.

Strategic priorities

Product and tech launch cycle

The company says it started its biggest ever product and tech launch programme and plans more than 40 new models over three years.

2025 results page says the company debuted MB.OS and began a program to launch more than 40 new models by 2027.

Full Year Results 2025

MB.OS and software rollout

Mercedes-Benz is scaling a common software stack across vehicles.

The annual results page says MB.OS and MB.DRIVE will be scaled across the full portfolio, including ICE and BEV architectures.

Full Year Results 2025

Top end and premium mix

The company is prioritizing higher value models and margin support.

The annual results page says Top End cars reached 15% of overall sales in 2025 and medium term targets include more than 15% Top End sales growth.

Full Year Results 2025

China localization and partnerships

Mercedes-Benz is localizing products and supply chain execution in China.

The annual results page says it is expanding local R&D partnerships and accelerating localization across the supply chain, with partnerships including Momenta and ByteDance.

Full Year Results 2025

AI program

Mercedes-Benz uses AI in production, customer interaction, in vehicle experiences. Its public materials say AI is used for error detection, quality management, process optimization, a global production support bot, it states four AI principles, responsible use, explainability, privacy, security and reliability. It has also described in vehicle and production deployments that combine cloud based generative AI with internal data controls, while newer work adds embedded AI in the car through partnerships.

Technology posture

Mercedes-Benz is building a software centric vehicle and production stack that combines proprietary systems, cloud services, embedded AI.

Cloud

4/5

Data

4/5

Public materials point to MB.OS, Mercedes-Benz Intelligent Cloud, MO360 data platform, over the air updates, selective use of external cloud and AI services.

Technology vendor categories

Cloud

Google Cloud, a major enterprise cloud and AI platform used in public customer experience work

Data

Celonis, process intelligence and operational data tooling used in public collaboration

Liquid AI, embedded AI models for in vehicle intelligence; Cerence, in car voice AI on MBUX programs

ERP

SAP, including S/4HANA Cloud, Private Edition, SAP Build, Business Technology Platform in public Mercedes related use cases

Security

n/a

DevOps

n/a

Recent developments

Sources

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Evidence confidence 88/100. Generated 2026-07-03 from public sources.