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Company profile

Procter & Gamble

Consumer Goods · Cincinnati, Ohio, USA · pg.com

Procter & Gamble is a leading multinational consumer goods company offering a diverse range of products across various segments, including Beauty, Grooming, Health Care, Fabric & Home Care, Baby, Feminine & Family Care.

Strategic priorities

Product Portfolio Optimization

To enhance operational efficiency and focus on high-performing brands.

In 2014, P&G announced a plan to reduce its brand portfolio by eliminating 100 brands, leaving 80 that generated 95% of the company's revenue.

Procter & Gamble

Cost Management and Restructuring

To adapt to economic pressures and improve profitability.

In 2025, P&G implemented a two-year restructuring plan, including the elimination of 7,000 office jobs, representing 15% of its office workforce.

Procter & Gamble despedirá a 7.000 empleados de oficinas en los próximos dos años

Sustainability Initiatives

To address environmental concerns and promote sustainable practices.

In 2024, P&G partnered with Dow to develop a new recycling technology targeting hard-to-recycle plastic waste, aiming to convert it into recycled polyethylene with a low greenhouse gas emissions footprint.

Dow and Procter & Gamble Develop New Recycling Technology

Pricing Strategy Amid Tariffs

To mitigate the impact of increased costs due to tariffs.

In 2025, P&G raised prices on approximately 25% of its U.S. products, with increases expected to be in the mid-single-digit percentage range, in response to tariffs adding about $1 billion in costs.

P&G Raises Prices on 25% of US Products as Tariffs Take a Toll

AI program

Specific details about P&G's AI initiatives are not publicly disclosed.

Technology posture

P&G focuses on digitalization and automation to enhance operational efficiency.

Cloud
3/5
AI
2/5
Data
4/5

P&G has not publicly disclosed specific details about its cloud and AI infrastructure.

Technology vendor categories

Cloud
n/a
Data
n/a
AI
n/a
ERP
n/a
CRM
n/a
Security
n/a
Network
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DevOps
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Recent developments

Sources

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Evidence confidence 85/100. Generated 2026-07-08 from public sources.