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Company profile

Starbucks

Restaurants · Seattle, Washington · starbucks.com

Starbucks Corporation is a global coffeehouse chain founded in 1971, operating over 40,000 stores in 86 countries. The company is focusing on enhancing customer experience and operational efficiency to drive growth.

Strategic priorities

Operational Efficiency

To improve customer experience and profitability.

Implemented the 'Back to Starbucks' plan, simplifying menus and improving staffing.

Starbucks turnaround gains traction as U.S. traffic grows

Digital Transformation

To enhance customer engagement and streamline operations.

Partnered with Grubhub to offer delivery services in select U.S. markets.

Starbucks and Grubhub Launch Delivery Partnership

Sustainability Initiatives

To promote environmental responsibility and community engagement.

Focus on making coffee the world’s first sustainable agricultural product.

Starbucks Company Profile

Global Expansion

To increase market presence and revenue streams.

Operates over 40,000 stores in 86 countries.

Starbucks Company Profile

AI program

Starbucks has integrated AI technologies to enhance operational efficiency and customer service. In June 2025, the company introduced 'Green Dot Assist,' a generative AI-powered virtual assistant designed to support baristas in real-time by providing instant, conversational responses to in-store queries.

Technology posture

Starbucks is leveraging technology to improve customer experience and operational efficiency.

Cloud
3/5
AI
4/5
Data
3/5

Utilizes cloud-based solutions and AI technologies to enhance services.

Technology vendor categories

Cloud
n/a
AI
n/a
ERP
n/a
CRM
n/a
Security
n/a
Network
n/a
DevOps
n/a

Recent developments

Sources

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Evidence confidence 90/100. Generated 2026-07-08 from public sources.